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Realtor Lingo

What do all of those letters after my agent’s name mean?

Ever wonder what the string of letters after your realtor’s name mean? The training that Keller Williams agents receive is the most comprehensive in the industry, earning our agents specific real estate designations. Our sales associates attend numerous courses through Keller Williams University to keep them up-to-date on current real estate trends and information. Keller Williams University provides an industry-leading curriculum addressing every aspect of success in real estate.

The National Association of Realtors and affiliated groups also award designations and certifications acknowledging experience and expertise in various real estate sectors upon completion of required courses.

Here’s a primer on your Keller Williams agent’s designations:

ABR – Accredited Buyer Representative & ABRM – Accredited Buyer Representative Manager. The Accredited Buyer’s Representative (ABR®) designation is designed for real estate buyer agents who focus on working directly with buyer-clients at every stage of the home-buying process.

ALC – Accredited Land Consultant. The esteemed Accredited Land Consultants (ALCs) are the most trusted, knowledgeable, experienced, and highest-producing experts in all segments of land. Conferred by the REALTORS® Land Institute, the designation requires successful completion of a rigorous LANDU education program, a specific, high-volume and experience level, and adherence to an honorable Code of Conduct.

CIPS – Certified International Property Specialist. Instantly align yourself with the best in international real estate by earning the CIPS designation. The program includes five full days of study focusing on the critical aspects of international real estate transactions, and an influential network of 2,000 professionals who turn to each other first when looking for referral partners.

CRB – Certified Real Estate Brokerage Manager. The Certified Real Estate Brokerage Manager (CRB) is one of the most respected and relevant designations offered in real estate business management and is awarded to REALTORS® who have completed advanced educational and professional requirements.

CRE – Counselor of Real Estate. The Counselors of Real Estate® is an international group of recognized professionals who provide seasoned, expert, objective advice on real property and land-related matters. Only 1,100 practitioners throughout the world carry the CRE® designation. Membership is by invitation only.

CRS – Certified Residential Specialist. The CRS designation is the highest credential awarded to residential sales agents, managers, and brokers.

GRI – Graduate REALTOR Institute. REALTORS® with the GRI designation have in-depth training in legal and regulatory issues, technology, professional standards, and the sales process.

MRP – Military Relocation Professional. The National Association of Realtor’s Military Relocation Professional certification focuses on educating real estate professionals about working with current and former military service members to find housing solutions that best suit their needs and take full advantage of military benefits and support.

RSPS – Resort & Second-Home Markets Certification. This certification is designed for REALTORS® who facilitate the buying, selling, or management of properties for investment, development, retirement, or second homes in a resort, recreational and/or vacation destination are involved in this market niche.

SRES – Seniors Real Estate Specialist. The SRES® Designation program educates REALTORS® on how to best serve the real estate needs of the fastest growing market in real estate; clients age 50+.