Most aspiring real estate agents have the goal of building their own personal sphere of brand recognition. Whether you’re building a team or focusing on your solo career, being powered by opportunities that a nationally recognized brand brings is invaluable in all areas of your business.
KW agents all have the tools they need to grow their own teams and their own brands. At Keller Williams The Woodlands & Magnolia, we encourage our agents to develop their own brands, to differentiate themselves in the real estate market. Often, we find that this experience enhances not only their financial success but the diversity throughout the entire organization.
Consistent branding is one of the most effective ways businesses can increase their market share. Delivering content that is meaningful, and useful to potential customers is great for business. However, the sporadic approach that many businesses take to posting on their social media or sending out email blasts, is simply ineffective. On average, it takes 5-7 impressions for people to remember your brand (Pam Moore).
Creating branded content on a regular basis that is personal and meaningful, is one of the best ways to connect with potential clients. And, 81% of people are attracted to products and businesses that are transparent with their practices (Label Insight). Getting real with your client base, expressing your core values, and attaching consistent color schemes, a logo, and a theme to those messages can rapidly grow a strong client base.
In many brokerages, many find that the brokerage’s brand tends to take priority over the individual agent. At KW, we want to give our agent’s brand room to breathe, so that they can grow and flourish in a competitive marketplace. If you’re interested in getting more tools, training, or just need some room to breathe, KW The Woodlands is the place for you.